Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman
This study was conducted to get a clear picture how factors such as untruthfulness, aurah, and uses of religious symbols or myths can affect the Muslim consumer sensitivity. By identifying the factors, the researcher also could identify the which factor that affect the Muslim consumer sensitivity in...
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Format: | Student Project |
Language: | English |
Published: |
2014
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Online Access: | https://ir.uitm.edu.my/id/eprint/71928/1/71928.pdf https://ir.uitm.edu.my/id/eprint/71928/ |
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