Young women reaction towards sexual appeal print media advertising (Magazines) : UiTM female students case study / Susan Yorzerica Gerard

• Main Author: Gerard, Susan Yorzerica
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Women in advertising; Social perception. Social cognition
• Online Access: https://ir.uitm.edu.my/id/eprint/71923/1/71923.pdf; https://ir.uitm.edu.my/id/eprint/71923/

Companies make use of sexual appeal in advertising more now then ever. Very little research has been conducted of how the youth react to this and therefore, the purpose of this study is to gain better understanding of how young women react to sexual appeal advertising in magazines. More specifically...