A.I Scarves / Inna Nurnabila Muhamad Ali and Nur Aqilah Mohd Muzli

• Main Authors: Muhamad Ali, Inna Nurnabila, Mohd Muzli, Nur Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/71769/1/71769.pdf; https://ir.uitm.edu.my/id/eprint/71769/

In this assignment, we have established a brand of company that is called A.I Scarves. A.I Scarves has been established to sell a range of style hijabs and accessories with an affordable price that everyone can afford. This business was born out of the love for well-branded scarves, aiming to convey the message that wearing scarves should be a celebrated act among women. My purpose in this business is to encourage women to freely express themselves and inspire women around the world to lead a life full of wonder and accomplishment. Our collections are launched regularly every week and are eagerly anticipated by the Muslimah fashion industry which entices loyal and new customers alike. A.I Scarves strives on immaculate craftsmanship and has become a work culture here at A.I Scarves that reflects on our products. Our in-house design team selects only the best fabrics to create fashion items that are second to none in production quality. A.I Scarves interprets Muslimah fashion in an alluring way by encouraging customers to use their imagination, combine collections, and create their own personal style. We at A.I Scarves love what we do and are excited for our customers to experience our products. By opening this business, we would like to sell a high quality of product with a reasonable price that can be affordable by the society. A.I Scarves has offered a premium quality of product that will be satisfied by all our customers. A.I Scarves also established a Facebook page called “A.I Scarves” on 2nd June 2022. The Facebook page is one of our marketing tools that is being used by the company to share and promote its product. A.I Scarves has successfully posted all their progress through social media platforms. These include the teaser of the product, the day of it launching, the soft sell and hard sell of the product. By using this social media platform, A.I Scarves is able to communicate actively with their customer as it has shown the demand of the product has increased. It also shows the social media platform is effective for the business as it can help the business to keep in touch and engage with their customer.