Ease Scarves / Arissa Syahira Mohd Fidzol, Najmie Nurdini Alasserim Jasmin and Siti Hajar Airuddin

• Main Authors: Mohd Fidzol, Arissa Syahira, Alasserim Jasmin, Najmie Nurdini, Airuddin, Siti Hajar
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/71759/2/71759.pdf; https://ir.uitm.edu.my/id/eprint/71759/

Ease Scarves is a prominent brand in high-quality scarves and trendsetter in Malaysia. The main objective of the business is to cater to Muslimah who love to dress up. It is suitable for everyday wear, whether casual or formal, while remaining modest and elegant. Our target market would be Muslim wo...