Ease Scarves / Arissa Syahira Mohd Fidzol, Najmie Nurdini Alasserim Jasmin and Siti Hajar Airuddin

• Main Authors: Mohd Fidzol, Arissa Syahira, Alasserim Jasmin, Najmie Nurdini, Airuddin, Siti Hajar
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/71759/2/71759.pdf; https://ir.uitm.edu.my/id/eprint/71759/

Ease Scarves is a prominent brand in high-quality scarves and trendsetter in Malaysia. The main objective of the business is to cater to Muslimah who love to dress up. It is suitable for everyday wear, whether casual or formal, while remaining modest and elegant. Our target market would be Muslim women in Malaysia since the only product we have is shawl thus far. We offer the scarves at an affordable price with good-quality material. Our business started on 21st June 2022 through a social media platform upon receiving an approval certificate from Suruhanjaya Syarikat Malaysia (SSM). Since our customers might come from everywhere, we do not focus on any particular region. Customers can send us a message on Whatsapp or Facebook to purchase our products. We provide online banking as well as cash on delivery if customers prefer paying by cash. Our marketing strategy consists of promoting on our Facebook page. We believe by frequently posting on our Facebook page, it will reach a greater audience. Facebook users might stumble upon our Facebook page and be interested in our products. Besides that, we use word-ofmouth marketing strategy. In the beginning, our customers consisted of only friends and families.We depended on them to promote our brand by sharing their feedback and sharing our Facebook page. After a while, we managed to see the growth in our brands when customers from a different background purchases our products. Currently, Ease Scarves is only owned by Arissa Syahira Binti Mohd Fidzol with the help of her two friends which are Siti Hajar Binti Airuddin and Najmie Nurdini Binti Alasserim Jasmin. Facebook is Ease Scarves' only platform to attract customers, increase brand awareness and generate more revenues. We will advertise Ease Scarves through teasers, soft sells and hard sells as part of our sale advertising on Facebook.