Umai Mentai: kuidaorebymiraish / Aesha Dania Noorhisam

• Main Author: Noorhisam, Aesha Dania
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/71075/1/71075.pdf; https://ir.uitm.edu.my/id/eprint/71075/

In the midst of April, I started a sole proprietorship business called Umai Mentai, where I became a dropship agent for kuidaorebymiraish. The products that I offer consist of marinated chicken mentai rice, kani chilli shrimp mentai rice, chuka idako mentai rice, kani salmon mentai rice, dimsum mentai, karaage chicken mentai roll and mentai cake all of which are Japanese cuisine. My target market is people that live in the Selangor and Kuala Lumpur area, aged between 10-50 years old. The business is being conducted entirely online, mainly through Facebook page and Whatsapp. In my Facebook page, I advertise my business by posting the latest news or any related things about my business. Now, I have posted a total of 37 posts containing 5 teasers, 16 hardsell copywriting and 16 softsell copywriting. In a frametime of two months, I had two customers and managed to gain a total profit of RM165.