Kentang Krispi / Amalia Farzanah Abdul Jalil

• Main Author: Abdul Jalil, Amalia Farzanah
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA Kedah Branch 2022
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/70858/1/70858.pdf; https://ir.uitm.edu.my/id/eprint/70858/

Krispi Kentang is a crispy potato. The name Krispi Kentang is inspired by the crispyness of the chips. The tagline of this product is "It's Po-ta-to Day!" since it is suitable to be eaten anytime and anywhere. So everyday is potato day! Other than its' crispyness, customers will also be satisfied because Krispi Kentang chips are wider in size and more crispy then other chip products. This product can also change a person's mood to be more cheerful as there is a crispy sound while enjoying eat. It can attract customers to continue to choose Krispi Kentang. Krispi Kentang is entirely made from potatoes and has no preservatives. Therefore, it is also good for health. This product is inspired by Srikandi Potato Chips Malaysia. The owner is Mohamad Nor Ameen.The Krispi Kentang concept is fun and funky because it can attract customers. The funky concept can be shown through the packaging design itself. The pattern on the packaging is very interesting which uses modern of bright colors. Each flavor has different color to represent different flavors which are Sambal Balado, Cheese and Salted Egg. So the color differences on the packaging make it easier for customers to recognize Krispi Kentang. The main competitor for this product are Mister Potato and Pringles. The target market for product potato chips are for all ages who enjoys potato chips. For example teenagers, children and adults. With the current era, Krispi Kentang hopes to receive encouraging response from Malaysias. This is because this potato chips product has great flovour and very crispy with a fun and funky concept. I am really proud with the product I have designed. I hope the design I made for Krispi Kentang could give me the opportunity to expand the business on par with other potato chips products. Krispi Kentang will definitely make your day because every day is Potato-Day! Krispi Kentang, It's Po-ta-to Day!