Formulating a marketing strategy for Metro Mercu Sdn Bhd a furniture manufacturing company in Sarawak / Kamil Misuari

• Main Author: Misuari, Kamil
• Format: Student Project
• Language: English
• Published: 2002
• Subjects: HD Industries. Land use. Labor; Manufacturing industries; Furniture industry and trade; HF Commerce; Marketing; Retail trade
• Online Access: https://ir.uitm.edu.my/id/eprint/69220/1/69220.pdf; https://ir.uitm.edu.my/id/eprint/69220/

This study is about formulating a marketing strategy for a furniture manufacturing firm which intends to excel as the market leader in the furniture industry in Sarawak A literature review was undertaken to review the marketing strategy in existence. A marketing effectiveness rating was carried out...