Investigating the usage of self ordering kiosk towards customer behavior: a case on McDonalds/ Siti Asma Yaacob ... [et al.]

• Main Authors: Yaacob, Siti Asma, Abdul Aziz, Azdel, Ahmad, Noor Azmi, Ismail, Mohd Noor Ismawi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68254/1/68254.pdf; https://ir.uitm.edu.my/id/eprint/68254/; https://www.jthca.org/

The introduction of Self-Service Technology (SST) has influenced the acceptance of consumers toward the use of SST in the service sector, especially the restaurant industry. This study intended to analyze the factor that influencing consumer acceptance on using self-ordering kiosks in McDonald’s by...