Exploration of core motivational factors of Muslim friendly spa utilization among the spa goers / Nur Afiqah Mohamad and Nor Dalila Marican

• Main Authors: Mohamad, Nur Afiqah, Marican, Nor Dalila
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: GV Recreation. Leisure; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68162/1/68162.pdf; https://ir.uitm.edu.my/id/eprint/68162/; https://www.jthca.org/

Wellness and spa industry become a part of revenue contributor to Malaysia. To attract more traveller and local to wellness and spa industry, the motivational factor plays crucial part in determining the customer behaviour. As Muslim friendly spa has been introduced as a new type of preference for s...