Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer

• Main Authors: Mohd Shahril, Aslinda, Tamby Chik, Chemah, Amer, Nurul Hanis
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Health behavior and habits; Nutrition. Foods and food supply; Cooking; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68100/1/68100.pdf; https://ir.uitm.edu.my/id/eprint/68100/; https://www.jthca.org/

The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to exami...