Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries / Zaliha Zainuddin, Mazni Saad and Mohd Hanafi Azman Ong

• Main Authors: Zainuddin, Zaliha, Saad, Mazni, Azman Ong, Mohd Hanafi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Travel and state. Tourism; History of discoveries, explorations, and travel; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/67954/1/67954.pdf; https://ir.uitm.edu.my/id/eprint/67954/; https://www.jthca.org/

Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-ofmouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fold...