An analysis of Malaysian cuisine, food production and culture program / Mohd Hairi Jalis, Deborah Che and Kevin Markwell

• Main Authors: Jalis, Mohd Hairi, Che, Deborah, Markwell, Kevin
• Format: Research Reports
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Malaysia; Food industry and trade. Halal food industry. Certification; Success in business. Performance; Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/67792/1/67792.pdf; https://ir.uitm.edu.my/id/eprint/67792/

Understanding the relationship between local cuisine, tourists and destinations has gained the serious attention of many tourism scholars over the last 16 years. Most studies have focused on the role of local cuisine and food choices to influence tourists’ motivation to travel and extend their perio...