Unveiling factors influencing guest intention to revisit luxury hotel in Kota Kinabalu, Sabah / Nurul Zunisha Zul Kifli

• Main Author: Zul Kifli, Nurul Zunisha
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Travel. Voyages and travels (General); Malaysia; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Quality control
• Online Access: https://ir.uitm.edu.my/id/eprint/67756/1/67756.pdf; https://ir.uitm.edu.my/id/eprint/67756/

This research is an attempt to identify the competitive strategy used in luxury hotel in Kota Kinabalu Sabah which is focusing to Sutera Harbour Hotel (Pacific Sutera and Magellan Sutera). Over 320 questionnaires were distributed during the study and 292 were returnable. The researcher identified th...