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The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is li...

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Bibliographic Details
Main Author: Casey Julian, Maydona
Format: Student Project
Language:English
Published: 2016
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Telemarketing. Internet marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf
https://ir.uitm.edu.my/id/eprint/67744/
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id my.uitm.ir.67744
record_format eprints
spelling my.uitm.ir.677442022-10-04T00:31:43Z https://ir.uitm.edu.my/id/eprint/67744/ The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian Casey Julian, Maydona Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Telemarketing. Internet marketing Product management Market surveys. Including brand choice. Brand loyalty The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is linearly related to the perceived usefulness and attitude towards use and the reason that entrepreneurs are using social media as their marketing tools. The research limitations are due to the time constraints and cost and also it is subjected to entrepreneurs only. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Telemarketing. Internet marketing
Product management
Market surveys. Including brand choice. Brand loyalty
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Telemarketing. Internet marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Casey Julian, Maydona
The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
description The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is linearly related to the perceived usefulness and attitude towards use and the reason that entrepreneurs are using social media as their marketing tools. The research limitations are due to the time constraints and cost and also it is subjected to entrepreneurs only.
format Student Project
author Casey Julian, Maydona
author_facet Casey Julian, Maydona
author_sort Casey Julian, Maydona
title The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_short The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_full The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_fullStr The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_full_unstemmed The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian
title_sort effectiveness of social media as marketing tools for entrepreneurs / maydona casey julian
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf
https://ir.uitm.edu.my/id/eprint/67744/
_version_ 1746213089868513280
score 13.18916

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