MASRA / Rohaiza Sulaiman ... [et al.]

• Main Authors: Sulaiman, Rohaiza, Suhaimi, Murni Farhani Syima, Normannuddin, Nur Ainina Fatihah, Che Ku Abu Bakar, Che Ku Anis Farhana, Muhammad, Norsazlina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/67014/1/67014.pdf; https://ir.uitm.edu.my/id/eprint/67014/

The purpose of this document is to present our business plan through the business model canvas that created by Alexander Osterwalder who is the great tool to help MASRA understand a business model in a straightforward and structured way. MASRA is business partnership between Murni, Ainina, Sazlina, Rohaiza and Anis which is will be the founder of MASRA. MASRA background were include the company organizational chart, mission and vision, and important thing is talk about our product. It also mentions about MASRA competitors and the strength, weakness, opportunity and threat. In this business proposal, MASRA had include their customer segments, value propositions, channels, customer relationship, revenue stream, key activities, key resources, key partnerships and cost structure. MASRA also had mention about our next plan of action and decided to continue our business in long time period till MASRA can expend their business to all part of state and be a big name brand among Malaysia.