Effectiveness of promotional tools towards hibah amanah in Amanah Saham Nasional Berhad, Shah Alam / Muhammad Hazriq Ashari

• Main Author: Ashari, Muhammad Hazriq
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Islam and economics; Marketing; Trust services. Trust companies; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/66611/1/66611.pdf; https://ir.uitm.edu.my/id/eprint/66611/

The Hibah Amanah is a combination of concept from hibah and amanah (trust). Hibah Amanah is gift of property by unit holder as token of love and with sincerely during the time life of unit holder (hibah provider) through an agreement, named "Suratikatan Hibah Amanah". Distribution of property especially for Muslim through faraid may sometimes lead to some problem especially to distributed property among family members. There are a few types of ways to distribute property based on syariah law which is hibah, will, alms and and vow. Disclosure about hibah is very important among people to create their awareness and alertness about hibah especially for people who still alive to prevent problem arise in future. In the study about hibah amanah, this research investigate about the effectiveness promotional tools toward hibah amanah made by Amanah Saham Nasional Berhad (ASNB) and factor of awareness among customers. The scope of the study of promotional tools are tv advertisement, personal selling, newspaper can generate awareness about hibah amanah towards customer. Sources of data is collected through personal interview because the accuracy of data and more information can be collected.