The effectiveness of marketing communication tools: a case of Amanah Saham Gemilang / Siti Liyani Hakimah Jamalludin

Unit trust is an unincorporated mutual fund structure that allows funds to hold assets and pass profits through to the individual owners, rather than reinvesting them back into the fund; that is set up under a trust deed (Investopedia). The investor is effectively the beneficiary under the trust. Th...

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Bibliographic Details
Main Author: Jamalludin, Siti Liyani Hakimah
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/70666/2/70666.pdf
https://ir.uitm.edu.my/id/eprint/70666/
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