PKT Hypermarket / Mohd Afifuddin Zaharuddin
PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'....
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| Format: | Student Project |
| Language: | English |
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2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/66271/1/66271.pdf https://ir.uitm.edu.my/id/eprint/66271/ |
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my.uitm.ir.662712022-10-20T08:10:42Z https://ir.uitm.edu.my/id/eprint/66271/ PKT Hypermarket / Mohd Afifuddin Zaharuddin Zaharuddin, Mohd Afifuddin Study and teaching. Research Entrepreneurship. Risk and uncertainty Success in business. Performance PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'. For this project i would say this is about to be a major rebrand for PKT hypermarket because i applied a new and simple design and stay with blue and yellow color to not change their iconic and strong identity. Besides that i applied their emotional selling proposition (ESP) this company in their new logo for attract more customers. 2022 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/66271/1/66271.pdf PKT Hypermarket / Mohd Afifuddin Zaharuddin. (2022) [Student Project] <http://terminalib.uitm.edu.my/66271.pdf> (Submitted) |
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| language |
English |
| topic |
Study and teaching. Research Entrepreneurship. Risk and uncertainty Success in business. Performance |
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Study and teaching. Research Entrepreneurship. Risk and uncertainty Success in business. Performance Zaharuddin, Mohd Afifuddin PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| description |
PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'. For this project i would say this is about to be a major rebrand for PKT hypermarket because i applied a new and simple design and stay with blue and yellow color to not change their iconic and strong identity. Besides that i applied their emotional selling proposition (ESP) this company in their new logo for attract more customers. |
| format |
Student Project |
| author |
Zaharuddin, Mohd Afifuddin |
| author_facet |
Zaharuddin, Mohd Afifuddin |
| author_sort |
Zaharuddin, Mohd Afifuddin |
| title |
PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| title_short |
PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| title_full |
PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| title_fullStr |
PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| title_full_unstemmed |
PKT Hypermarket / Mohd Afifuddin Zaharuddin |
| title_sort |
pkt hypermarket / mohd afifuddin zaharuddin |
| publishDate |
2022 |
| url |
https://ir.uitm.edu.my/id/eprint/66271/1/66271.pdf https://ir.uitm.edu.my/id/eprint/66271/ |
| _version_ |
1748183864847630336 |
| score |
13.160551 |