PKT Hypermarket / Mohd Afifuddin Zaharuddin
PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'....
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/66271/1/66271.pdf https://ir.uitm.edu.my/id/eprint/66271/ |
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| Summary: | PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'. For this project i would say this is about to be a major rebrand for PKT hypermarket because i applied a new and simple design and stay with blue and yellow color to not change their iconic and strong identity. Besides that i applied their emotional selling proposition (ESP) this company in their new logo for attract more customers. |
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