Optimizing opportunity into innovation: a case study on a student entrepreneur - an ice cream innovator / Junainah Junid … [et al.]
This paper is about a student entrepreneur in a Malaysian university that chose entrepreneurship as a career. What started as a hobby in school inspired her to develop and expand her interest into a full-fledged business. This case study discusses a business owned by Liyana who is active inside and...
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Main Authors: | Junid, Junainah, Rosly, Hardi Emrie, Rahim, Hardy Loh, Mohd Lajin, Noor Faizah |
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Format: | Article |
Language: | English |
Published: |
2018
|
Online Access: | https://ir.uitm.edu.my/id/eprint/66179/1/66179.pdf https://ir.uitm.edu.my/id/eprint/66179/ https://aej.uitm.edu.my/ |
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