Conceptualizing entrepreneurial orientation and organizational performance of SME firms: organizational culture as antecedent and innovation management as Moderator / Sayuthi Shaaran, Ehsan Fansuree and Rohana Ngah

• Main Authors: Shaaran, Sayuthi, Fransuree, Ehsan, Ngah, Rohana
• Format: Article
• Language: English
• Published: 2021
• Online Access: https://ir.uitm.edu.my/id/eprint/66079/1/66079.pdf; https://ir.uitm.edu.my/id/eprint/66079/; https://aej.uitm.edu.my/

The main purpose of this paper is to provide a conceptual framework on the role of entrepreneurial orientation in enhancing organizational performance in the context of small and medium-sized firms This paper is motivated by the ability of SME firms to interpret events and situations differently and...