Conceptualizing entrepreneurial orientation and organizational performance of SME firms: organizational culture as antecedent and innovation management as Moderator / Sayuthi Shaaran, Ehsan Fansuree and Rohana Ngah

The main purpose of this paper is to provide a conceptual framework on the role of entrepreneurial orientation in enhancing organizational performance in the context of small and medium-sized firms This paper is motivated by the ability of SME firms to interpret events and situations differently and...

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Bibliographic Details
Main Authors: Shaaran, Sayuthi, Fransuree, Ehsan, Ngah, Rohana
Format: Article
Language:English
Published: 2021
Online Access:https://ir.uitm.edu.my/id/eprint/66079/1/66079.pdf
https://ir.uitm.edu.my/id/eprint/66079/
https://aej.uitm.edu.my/
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