Antecedents of consumer behavior and foreign product evaluation among consumer in Miri / Melissa Lubi

• Main Author: Lubi, Melissa
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); HC Economic History and Conditions; Consumers. Consumer demand. Consumption; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/65902/1/65902.pdf; https://ir.uitm.edu.my/id/eprint/65902/

Consumer behavior is dynamic and universal as each consumer has they own way to value, perceive and evaluate a particular product. In addition, the emergence of global product has change the way in which consumer evaluates abundance of product choices available to them. Furthermore, globalization ph...