A conceptual framework for Big Data Analytics adoption towards organization performance in Malaysia / Nur Khairiah Muhammad

• Main Author: Muhammad, Nur Khairiah
• Format: Article
• Language: English
• Published: Faculty of Information Management 2022
• Subjects: Electronic Computers. Computer Science; Information technology. Information systems
• Online Access: https://ir.uitm.edu.my/id/eprint/65775/1/65775.pdf; https://ir.uitm.edu.my/id/eprint/65775/; https://ijikm.uitm.edu.my/

The rise of Big Data has inspired business organizations to venture into Big Data Analytics, however academic research and empirical evidence about the business value remains scarce. This paper attempts to evaluate the readiness of Malaysia companies in taking advantage of Big Data adoption. The res...