A conceptual business model of e-fashion: harnessing on big data and analytics

• Main Authors: Ahmad Dahlan, Abdul Rahman, Azman, Nur Aina, Jamaludeen, Siti Junaidah, Roslan, Nur Izzuana, Idrus Saaidy, Nur Amirina Rosyada
• Format: Article
• Language: English
• Published: Research Publish Journal 2017
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/54678/1/IJCSITR_Jan2017_ConceptualBizModel_E-Fashion.pdf; http://irep.iium.edu.my/54678/; http://researchpublish.com/journal/IJCSITR/Issue-1-January-2017-March-2017/0

The purpose of this paper is to purpose big data CRM to all online fashion market. This idea has the potential to enhance the system at managing customer data and also the process of order. An ordered set of option for customer to buy online. Desire factors like muslimah modern style where found to...