Trying out new cafes in town: assessing the impact of physical environment on visit intention / Chong Ka Leong
In the face of substantial investments in café physical environment set-up, café’s owners and managers are giving little indication concerning their expensive set-up of a café’s overall effectiveness in driving consumer visit intention. This study hypothesized the new customers’ visit intention to a...
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Main Author: | Chong, Ka Leong |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2018
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/65304/1/65304.pdf https://ir.uitm.edu.my/id/eprint/65304/ https://www.jthca.org/ |
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