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How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam

This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing rese...

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Bibliographic Details
Main Author: Diam, Jezreel Meggiddo
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf
https://ir.uitm.edu.my/id/eprint/65162/
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id my.uitm.ir.65162
record_format eprints
spelling my.uitm.ir.651622022-08-09T09:05:12Z https://ir.uitm.edu.my/id/eprint/65162/ How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam Diam, Jezreel Meggiddo H Social Sciences (General) Study and teaching. Research Business T Technology (General) This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 7-9.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Diam, Jezreel Meggiddo
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
description This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.
author2 Jack, Suriani
author_facet Jack, Suriani
Diam, Jezreel Meggiddo
format Book Section
author Diam, Jezreel Meggiddo
author_sort Diam, Jezreel Meggiddo
title How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_short How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_full How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_fullStr How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_full_unstemmed How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_sort how social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / jezreel meggiddo diam
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf
https://ir.uitm.edu.my/id/eprint/65162/
_version_ 1740829112529846272
score 13.18916

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