Persuasive factors in determining customer satisfaction: a Malaysian e-commerce perspective / Muhammad Alihan Abdul Magfir Khan

• Main Author: Abdul Magfir Khan, Muhammad Alihan
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/64965/1/64965.pdf; https://ir.uitm.edu.my/id/eprint/64965/

E-Commerce and online shopping channels are continuing to grow along with internet users that are also expanding therefore the need to shop online also grows together. More and more Malaysian E-commerce or online shopping websites and platform are popping out in the internet which make the field eve...