Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the st...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF https://ir.uitm.edu.my/id/eprint/64061/ |
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my.uitm.ir.640612023-07-17T07:55:08Z https://ir.uitm.edu.my/id/eprint/64061/ Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad Ahmad, Nasrul Azreen Marketing This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. 2005 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad. (2005) Masters thesis, thesis, Universiti Teknologi Mara (UiTM). |
| institution |
Universiti Teknologi Mara |
| building |
Tun Abdul Razak Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknologi Mara |
| content_source |
UiTM Institutional Repository |
| url_provider |
http://ir.uitm.edu.my/ |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Ahmad, Nasrul Azreen Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| description |
This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. |
| format |
Thesis |
| author |
Ahmad, Nasrul Azreen |
| author_facet |
Ahmad, Nasrul Azreen |
| author_sort |
Ahmad, Nasrul Azreen |
| title |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| title_short |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| title_full |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| title_fullStr |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| title_full_unstemmed |
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad |
| title_sort |
effectiveness of web marketing: a case study of air asia and malaysia airlines (mas) / nasrul azreen ahmad |
| publishDate |
2005 |
| url |
https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF https://ir.uitm.edu.my/id/eprint/64061/ |
| _version_ |
1772815508242956288 |
| score |
13.160551 |