Back propagation neural network approach for churn prediction: a case study in Celcom (M) Berhad / Hapida Husin
One of the main objectives of modeling customer churn is to determine the causal factors, so that the company can try to prevent the attrition from happening in the future. Churn prediction for mobile telecoms companies is quite complicated but chum is very important as it is a measure of customer l...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2008
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/63721/1/63721.pdf https://ir.uitm.edu.my/id/eprint/63721/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|