The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam

• Main Author: Harulisam, Nureen Nadzira
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Multimedia systems
• Online Access: https://ir.uitm.edu.my/id/eprint/63561/1/63561.pdf; https://ir.uitm.edu.my/id/eprint/63561/

Many types of multimedia platforms can be enhanced in various fields, especially in promotion motives. It is a pity for Malaysians who do not know about their existence, especially during this pandemic, as many people have started the business to survive. Government and non-government bodies have undertaken various initiatives to raise awareness about multimedia among the public. The awareness that is trying to be applied is not limited to the multimedia platform as it has quickly advanced from time to time. Multimedia platforms have played significant roles in promotion motives, especially for small businesses like the "Aku dan Nasi Lemak" brand. A well-played multimedia platform can enhance more, especially the promotion motive. To produce a good and attractive brand, the principles and elements of art need to be on multimedia platforms. In this paper, the researcher has studied several multimedia platforms and their effectiveness on small businesses like the "Aku dan Nasi Lemak" brand, especially on promotion motives. Hopefully, this paper’s findings, scope, and limitations will guide future research.