The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
This study is proposed because it aims to the impact of visual elements design on kula cakes packaging upon consumer buying behavior. It studied the impact of visual elements on kula cakes packaging because packaging is one of the maximum essential and effective factors, which affects consumers’ buy...
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Main Author: | Zulkefly, Nor Fazlyn |
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Format: | Thesis |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/63374/1/63374.pdf https://ir.uitm.edu.my/id/eprint/63374/ |
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