Identifying common confusing visual elements on packaging design of canned alcoholic beverages in Malaysia / Mohd Nasiruddin Abdul Aziz and Assoc. Prof. Dr Ghazali Daimin

• Main Authors: Abdul Aziz, Mohd Nasiruddin, Daimin, Ghazali (Assoc. Prof. Dr )
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2016
• Subjects: Technique; Drawing for reproduction. Illustration; Commercial art. Advertising art
• Online Access: https://ir.uitm.edu.my/id/eprint/54190/1/54190.pdf; https://ir.uitm.edu.my/id/eprint/54190/; https://jadinti.uitm.edu.my/

This research paper aims to define the confusing elements on alcoholic canned beverages and create a new visual sign to help the Muslim consumers in recognizing canned alcoholic beverages effectively. This research paper will examine the design elements on canned alcoholic packaging that may cause c...