Patisserie / Stepenny Eric Sungkit ... [et al.]

• Main Authors: Eric Sungkit, Stepenny, Ramli, Fadzliza Hafiza, Abdul Saleh, Yarszlina, Awang Jad, Junainah, Ali, Ruzailah
• Format: Entrepreneurship Project
• Language: English
• Published: 2009
• Subjects: Entrepreneurship. Risk and uncertainty; Decision making; Planning. Business planning. Strategic planning; Agricultural industries; Bakeries. Baked products; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/63159/1/63159.pdf; https://ir.uitm.edu.my/id/eprint/63159/

There are different types of business structure are treated differently in terms of what they are allowed to do, their responsibilities and liability and for taxes. As a result, when starting a business, we have to look at these important issues to make sure that the business structure we have chosen is the best one for what you want to do. This type of business is so called partnership organization business. Partnerships are unincorporated businesses. The General Manager, Administration Manager, Marketing Manager, Operation Manager and Financial Manager are the shareholders who run over this business. Partnerships distribute all profits and losses to their shareholders without regard for any profits retained by the business for cash flow purposes. Due to that, we plan to start a business by establishing a pastry - cafe which will sell lots of pastries types for example cupcakes, cakes, pancakes, cookies and brownies and also different types of drinks. Patisserie is a start-up bakery retail establishment that will be located at Alamesra in the north of Kota Kinabalu town. We choose this place because it is situated in the housing, industrial, and university area where there is high population of people. Patisserie is a French word that has a meaning of bakery that specializes in pastries and sweets.Patisserie expects to catch the interest of a regular loyal customer base with its pastry products and varieties of drinks. Our company plans to build a strong market position in the town. Patisserie aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. But instead of running just a shop, we decided to build a pastry-cafe so people can sit back and relax while enjoying our wide varieties of cupcakes, cakes, pancakes, cookies, brownies and drinks. We also provide baking services for occasions such as party, weddings and many more. There will also services of making our pastries as souvenir or gift as the customer wish. This business will also provide delivery service for customer who making their purchase through the telephone or through online order.