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Effect of e-service quality on online shopping customer satisfaction for students in UiTM Pulau Pinang / Shahirah Khairudin

The objective of this study was to determine the relationships of the e-service quality NetQUAL dimensions that are ease-of-use, reliability, and security on customer satisfaction towards the online shopping. Fulltime undergrads students in Universiti Teknologi Mara Cawangan Pulau Pinang were used a...

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Bibliographic Details
Main Author: Khairudin, Shahirah
Format: Student Project
Language:English
Published: 2013
Subjects:
H Social Sciences (General)
HF Commerce
Consumer satisfaction
Malaysia
Research
Quantitative research
Online Access:https://ir.uitm.edu.my/id/eprint/63084/1/63084.pdf
https://ir.uitm.edu.my/id/eprint/63084/
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https://ir.uitm.edu.my/id/eprint/63084/1/63084.pdf
https://ir.uitm.edu.my/id/eprint/63084/

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