IKEA: smart coffee table technology / Noratiqah Mohd Masduki

• Main Author: Mohd Masduki, Noratiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62680/1/62680.pdf; https://ir.uitm.edu.my/id/eprint/62680/

This case study has been carried out to gather as much information regarding the company named as IKEA, which is one of the famous furniture companies nowadays that produces drawer, ceiling fan, coffee table, mattress, closet and more. The products that have been produce by this company are known worldwide because of the reputations and the brand name. From this study, we can learn to analyze, apply the knowledge, reasoning and drawing conclusions in order to understand this company even more. The first part of this case study consists of background of the study, problem statement and purpose of the study. Through the analysis, there are some problems that could be identified with the uses of coffee table for home. These problems were studied, and then came out with some solutions. The second part of the case study focuses on the company’s background, organizational structure, products, services, business marketing and operational strategy. Therefore, this part focusing on collecting the company information. It will cover from what the company does, how they operate, how they do their marketing strategy that make Ikea being known by customers from all around the world. For the third part, based on the information has been gathered, SWOT analysis has been performed. SWOT stand for strength, weaknesses, opportunities and threats that could be found in the product of coffee table. It helps company to build on what they do well, to address what they are lacking, to minimize risks, and to take the greatest possible advantage of chances for success. The fourth part of this study is about findings and discussion about coffee table. This section analyses the current problems of the product according to reviewers around the web then identify alternative solutions for the problems. Next, recommendation and improvement section. Improvement was proposed to achieve a better-quality product that can enter global market. Finally, conclusion which is explaining the case study in brief.