IKEA: smart sensor drawer technology / Nurul Amirah Zainal Aabidin

• Main Author: Zainal Aabidin, Nurul Amirah
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62922/1/62922.pdf; https://ir.uitm.edu.my/id/eprint/62922/

This case study is to give information on the IKEA furniture company. It includes the results of an earlier research on IKEA's marketing strategy. IKEA is a Swedish furniture company which is one of the largest in the world. The company employees over 76000 people and works in numerous countrie...