Factors that influence the purchasing decision for residential house in Batu Pahat / Anum Suraya Awang

• Main Author: Awang, Anum Suraya
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Citizen participation
• Online Access: https://ir.uitm.edu.my/id/eprint/62057/1/62057.pdf; https://ir.uitm.edu.my/id/eprint/62057/

The main purpose of the study was to find the factors that influence the purchasing decision for residential house in Batu Pahat. This study focuses on Batu Pahat area because the researcher finds out that there are quite a lot number of overhang residential house in Batu Pahat so the data findings...