Huawei / Nik Farisya Nik Mohamed Fakhruddeen

• Main Author: Nik Mohamed Fakhruddeen, Nik Farisya
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/61706/1/61706.pdf; https://ir.uitm.edu.my/id/eprint/61706/

This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis. In this case study, the SWOT analysis of Huawei Matebook X Pro to identify its strength, weaknesses, opportunities and threats have been done. Through observation made, the main problem found in Huawei Matebook X Pro is its lack of exposure cause by poor product marketing by Huawei. In analyzing this problem, I have come out with the best solution which is to improve the advertising of Huawei Matebook X Pro by different marketing strategies.