Huawei / Nik Farisya Nik Mohamed Fakhruddeen
This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis....
Saved in:
| Main Author: | |
|---|---|
| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/61706/1/61706.pdf https://ir.uitm.edu.my/id/eprint/61706/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This case study is concerning to identify the flaws found in the product. The brand that I have chosen is Huawei by Huawei Technologies Co., Ltd. Among all the products they have produce, I decided to proceed with one of its newest PCs products which is Huawei Matebook X Pro 2020 to do my analysis. In this case study, the SWOT analysis of Huawei Matebook X Pro to identify its strength, weaknesses, opportunities and threats have been done. Through observation made, the main problem found in Huawei Matebook X Pro is its lack of exposure cause by poor product marketing by Huawei. In analyzing this problem, I have come out with the best solution which is to improve the advertising of Huawei Matebook X Pro by different marketing strategies. |
|---|