Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa
With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this stu...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
UiTM Press
2017
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/61659/1/61659.pdf https://doi.org/10.24191/smrj.v14i1.5702 https://ir.uitm.edu.my/id/eprint/61659/ https://myjms.mohe.gov.my/index.php/SMRJ/index https://doi.org/10.24191/smrj.v14i1.5702 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uitm.ir.61659 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.616592022-06-14T07:04:24Z https://ir.uitm.edu.my/id/eprint/61659/ Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa Alqasa, Khaled Tuck, Sum Ho Md Isa, Filzah Automobile purchasing With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple random sampling of Malaysian consumers in the Klang Valley yielded 413 respondents of which 381 samples are usable. Regression was used to analyse the relationships between the variables. Results showed that marketing-mix strategy and country-of-origin have significant relationships with brand loyalty. However, service quality does not have any significant relationship with brand loyalty. The findings of this study, while contributing to the body of knowledge may also assist policy makers and marketers in their sustainability efforts. UiTM Press 2017-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/61659/1/61659.pdf Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa. (2017) Social and Management Research Journal (SMRJ), 14 (1): 5. pp. 81-96. ISSN 1675-7017 https://myjms.mohe.gov.my/index.php/SMRJ/index https://doi.org/10.24191/smrj.v14i1.5702 https://doi.org/10.24191/smrj.v14i1.5702 |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
Automobile purchasing |
spellingShingle |
Automobile purchasing Alqasa, Khaled Tuck, Sum Ho Md Isa, Filzah Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
description |
With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple random sampling of Malaysian consumers in the Klang Valley yielded 413 respondents of which 381 samples are usable. Regression was used to analyse the relationships between the variables. Results showed that marketing-mix strategy and country-of-origin have significant relationships with brand loyalty. However, service quality does not have any significant relationship with brand loyalty. The findings of this study, while contributing to the body of knowledge may also assist policy makers and marketers in their sustainability efforts. |
format |
Article |
author |
Alqasa, Khaled Tuck, Sum Ho Md Isa, Filzah |
author_facet |
Alqasa, Khaled Tuck, Sum Ho Md Isa, Filzah |
author_sort |
Alqasa, Khaled |
title |
Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
title_short |
Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
title_full |
Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
title_fullStr |
Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
title_full_unstemmed |
Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa |
title_sort |
determinant factors of brand loyalty in malaysian automotive industry / khaled alqasa, tuck sum ho and filzah md isa |
publisher |
UiTM Press |
publishDate |
2017 |
url |
https://ir.uitm.edu.my/id/eprint/61659/1/61659.pdf https://doi.org/10.24191/smrj.v14i1.5702 https://ir.uitm.edu.my/id/eprint/61659/ https://myjms.mohe.gov.my/index.php/SMRJ/index https://doi.org/10.24191/smrj.v14i1.5702 |
_version_ |
1736837355824742400 |
score |
13.160551 |