Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Tuck Sum Ho and Filzah Md Isa

• Main Authors: Alqasa, Khaled, Tuck, Sum Ho, Md Isa, Filzah
• Format: Article
• Language: English
• Published: UiTM Press 2017
• Subjects: Automobile purchasing
• Online Access: https://ir.uitm.edu.my/id/eprint/61659/1/61659.pdf; https://doi.org/10.24191/smrj.v14i1.5702; https://ir.uitm.edu.my/id/eprint/61659/; https://myjms.mohe.gov.my/index.php/SMRJ/index; https://doi.org/10.24191/smrj.v14i1.5702

With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this stu...