Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]

• Main Authors: Yusri, Muhammad Ali, Jafri, Siti Arbain, Md Noor, Nornadiah Nuraini, Samaruddin, Intan Nursyaqira, Isa, Shahrul Farried
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business analysts; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/61649/1/61649.pdf; https://ir.uitm.edu.my/id/eprint/61649/

Apple Bakery is a start-up bakery retail establishment located in Bertam, Melaka. Apple Bakery expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners’ industry expe...