Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan

• Main Authors: Omar, Nor Farhanah, Mohd Zam, Nur Aziah, Roizan, Sarahusna
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Travel and the state. Tourism; Tropics (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Shopping centers. Shopping malls
• Online Access: https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf; https://ir.uitm.edu.my/id/eprint/60828/

Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopp...