Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopp...
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my.uitm.ir.608282022-06-30T02:05:56Z https://ir.uitm.edu.my/id/eprint/60828/ Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopping centre in Malaysia that was established since 1973 and now it became 42 years old. This study were explore more on visitor's perception towards Ampang Park Shopping Centre, to what extent the visitors are satisfied with Ampang Park Shopping Centre and to identify the most significant factor that leads visitor's satisfaction with Ampang Park Shopping Centre. A total 100 questionnaires was distributed to the respondents and 53 completed questionnaires are valid for the data analysis. The data was analyzed to determine the visitor's perception and satisfaction towards Ampang Park Shopping Centre based on the three factors that used in this study which are mall environment, tenant variety and mall facilities. From the result analyzed by the researcher tenant variety is the highest factor that influences visitor's perception and satisfaction towards a heritage shopping mall. 2015-06 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka. |
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Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls |
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Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
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Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopping centre in Malaysia that was established since 1973 and now it became 42 years old. This study were explore more on visitor's perception towards Ampang Park Shopping Centre, to what extent the visitors are satisfied with Ampang Park Shopping Centre and to identify the most significant factor that leads visitor's satisfaction with Ampang Park Shopping Centre. A total 100 questionnaires was distributed to the respondents and 53 completed questionnaires are valid for the data analysis. The data was analyzed to determine the visitor's perception and satisfaction towards Ampang Park Shopping Centre based on the three factors that used in this study which are mall environment, tenant variety and mall facilities. From the result analyzed by the researcher tenant variety is the highest factor that influences visitor's perception and satisfaction towards a heritage shopping mall. |
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Thesis |
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Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna |
author_facet |
Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna |
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Omar, Nor Farhanah |
title |
Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
title_short |
Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
title_full |
Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
title_fullStr |
Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
title_full_unstemmed |
Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan |
title_sort |
visitor's perception and satisfaction towards a heritage shopping mall: a case of ampang park shopping centre / nor farhanah omar, nur aziah mohd zam and sarahusna roizan |
publishDate |
2015 |
url |
https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf https://ir.uitm.edu.my/id/eprint/60828/ |
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