A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali

• Main Author: Raja Ali, Raja Siti Zalina
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Market segmentation. Target marketing; Management; Product management; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/60408/1/60408.pdf; https://ir.uitm.edu.my/id/eprint/60408/

This research has been conducted to investigate the relevance strategy to be undertaken in producing inflatable boat that done by MSET. As we know, in Malaysia very few companies are involved in the marine industry as compared to overseas companies especially in the United States of America. Since,...