A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin

• Main Author: Mokhtarruddin, Esmady Fazudin
• Format: Thesis
• Language: English
• Published: 1999
• Subjects: Business societies; Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/60292/1/60292.pdf; https://ir.uitm.edu.my/id/eprint/60292/

Tourism industry is an important contributor to the Malaysian economy. In this industry, promotion is important element to develop a positive impact to the growth of this industry. This is the main purpose of this research is, to the see the effectiveness of the sales promotion or sales mission that...