Exploring the factors that influence visitors' satisfaction at Mini Malaysia & Asean Cultural Park, Melaka / Intan Nursyafika Mohd Apandi, Nurnadia Abd Ghaffar and Siti Nadzura Shamsuddin

• Main Authors: Mohd Apandi, Intan Nursyafika, Abd Ghaffar, Nurnadia, Shamsuddin, Siti Nadzura
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel. Voyages and travels (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/60121/1/60121.pdf; https://ir.uitm.edu.my/id/eprint/60121/

This study was conducted to theoretically develop and empirically study a structural model of visitors’ satisfaction of Mini Malaysia & ASEAN Cultural Park to determine its position as feasible tourist destination thus in the hope to improve its current weaknesses on all the variables tested in...