The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman

• Main Author: Abdullah @ Ab Rahman, Idayuwati
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: HA Statistics; Statistical data; HF Commerce; Personnel management. Employment management; Job satisfaction; Employee motivation
• Online Access: https://ir.uitm.edu.my/id/eprint/59810/1/59810.pdf; https://ir.uitm.edu.my/id/eprint/59810/

Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day. The aim of this study is to explore whether skilled employees can influenced the marketing competencies. The skilled employees that consists of task handling skills and people handling skills. Based on competencies identified by SCANS that have 5 competency areas and three basic skills have been adopted to develop the questionnaire. This study have came to the outcome that there was s significant relationship between skilled employees and marketing competencies that had been tested using the hypotheses testing.